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British digital sports content, technology and integrity services provider Genius Sports Group Limited has announced the signing of a deal that is to see it purchase Australian free-play games innovator FanHub Media Holdings Proprietary Limited.

The London-headquartered firm used an official Monday press release to declare that the acquisition for an undisclosed amount will allow it ‘to increase fan engagement and customer retention’ by diversifying its technology platform and ‘direct-to-fan engagement capabilities’.

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